Despite the larger salary and the bigger house and the nicer car, he's not content.The partnership between SATC and Frontier Touring, which included a Sam Smith promotional event, generated an estimated Advertising Value Equivalent (AVE) of more than $32 million directly. Every few years he moves into a bigger house and gets a new car. Next year is always a year away.Įvery year his salary grows. Next year I'll quit and slow down.īut when next year comes along, he tells me about the new deals and the new bonuses. Let me win those contracts, bag those bonuses. ![]() He complains about the stresses of his life and asks for my advice. But he puts up with it because he makes a lot of money, much more than he could make working for another company of doing something else. “I have a friend with an incredibly demanding job that he doesn't particularly enjoy. ![]() How Adam Smith Can Change Your Life: An Unexpected Guide to Human Nature and Happiness As a bonus, almost in passing, Smith tells us how to lead the good life in the fullest sense of that phrase.” The Theory of Moral Sentiments is a book of observations about what makes us tick. Besides the emptiness of excessive materialism, Smith understood the potential we have for self-deception, the danger of unintended consequences, the seductive lure of fame and power, the limitations of human reason, and the unseen sources of what makes our lives both so complex and yet at times so orderly. How do you reconcile that with the fact that no one did more than Adam Smith to make capitalism and self-interest respectable? That is a puzzle I try to unravel toward the end of this book. “And even though he’s the father of capitalism and wrote the most famous and maybe the best book ever on why some nations are rich and others are poor, Adam Smith in The Theory of Moral Sentiments wrote as eloquently as anyone ever has on the futility of pursuing money with the hope of finding happiness.
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